This is a sample. Real numbers from a real-shaped HVAC bid, run through the free tier.

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PRICE GAP EXPLAINER · SAMPLE

Here’s the gap, reframed

You are $4,200 above the cheaper bid, a 47.7% difference.

YOUR QUOTE

$13,000

THE CHEAPER BID

$8,800

THE GAP

$4,200

What that gap actually equals

6 service calls

Assumes $650 per emergency service call. One avoided failure usually covers the gap.

$840 per year over a 5-year life

Spread across a 5-year ownership horizon. The gap is real, the annual difference is small.

You vs. the cheaper bid

FREE
 
You
The cheaper bid
10-year warranty
Included
Not offered, or unverified
72-hour turnaround
Included
Not offered, or unverified
In-house engineering, no subcontractors
Included
Not offered, or unverified
Total cost of ownership
$13,000 up front, plus what you don’t spend re-doing it
$8,800 up front, before the cost of what’s missing

PRICE DEFENSE SCORE

81

Strong defense

Higher is better defended. 100 = the gap sells itself.

WHY THE GAP EXISTS

You’re $4,200 above the cheaper bid, and right now that gap looks like a cost, not a choice. In industrial HVAC installation, the gap isn’t a premium, it’s insurance against the failure the cheaper bid quietly leaves on the table. A 10-year warranty is the kind of thing that doesn’t show up on their quote but shows up on the invoice when something goes wrong. Reframe the $4,200 as the price of not finding out the hard way.

The full report adds

  • A board-memo total-cost-of-ownership narrative, written for the person who signs off.
  • What each differentiator is worth in dollars, and what its absence costs.
  • One-liners for “it’s too expensive,” “the other bid is cheaper,” and “we need to think about it.”
  • A ready-to-send follow-up email and a multi-year TCO comparison.
Run yours free →

Two minutes. Your real numbers. Free preview.