PRICE GAP EXPLAINER
They went with
the cheaper bid.
Show them what
that costs.
Paste your quote, the cheaper quote, and what makes you different. You'll get a buyer-ready narrative that reframes the gap as risk, not price, with their real numbers in it.
2 minutes·Your real numbers·Free preview
See a full sample first →HOW IT WORKS
A price objection is a risk question in disguise.
01
You give us three numbers
Your quote, the cheaper quote, and what you include that they don’t.
02
We do the gap math
The dollar gap, the percentage, and what it equals in service calls or per-year cost. Their real numbers.
03
You get the reframe
A buyer-ready narrative and a side-by-side table that makes the gap read as insurance, not markup.